Smart Software Solutions for Businesses
29FX builds elegant software to solve complex problems.
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Our Services

We help organizations innovate by listening to their problems and the needs of their users.
From there, we work backwards to the technology to find the right tools for the job.

Technical Consultation

We will vet your ideas, assess technical feasibility and lay out a roadmap for your Minimum Viable Product ™.

The faster you determine product-market fit, the more time and money you'll save in getting your business off the ground.

Software Development

We use amazing open-source tools like Ruby on Rails and Postgres to build robust web applications on time and on budget.

Working product is delivered early and often so you can provide feedback throughout the software development lifecycle.

UI + UX Design

What differentiates industry-leading products today is not the underlying technology, but delightful and engaging user experiences.

With our breadth of experience, eye for design and partnerships with the best UI and UX professionals in the biz, you're in great hands.

Our Work Has Been Featured In

Who's Behind This?

Tony Huynh

Founder + Engineer

Tony lives in Northern Virginia and has been developing web and desktop applications since 1998. He has worked with companies of various sizes across the government and commercial sectors. He previously served as the VP of Product and Engineering at ID.me for over 6 years.

About Us

Not all digital agencies are created equally. This is our story.

  • April 2007

    Love at First Write

    Tony discovered the Ruby programming language during a graduate course at George Washington University and quickly fell in love. Finding out how to get paid writing Ruby code became #lifegoals.

  • 2009 - 2011

    Humble Beginnings

    While working for government contractors in the Washington D.C. area, Tony consulted with startups on the side. 33needs, a crowdfunding site for socially concious entrepreneurs, was developed from concept to launch.

  • 2011 - 2017

    Startup Detour

    Frustrated with the pace of government work, Tony set out to join a startup. He was the founding engineer at TroopSwap, a daily deals site for the military. TroopSwap eventually became ID.me, an online identity verfication service with millions of users.

  • September 2017

    Don't Call it a Comeback

    Having learned many lessons from scaling and running the product and engineering team at ID.me, Tony decided to set out on his own to help other small companies achieve their ambitious business goals. 29FX was born (again).

Contact Us

Have a project in mind? Drop us a line!
(That's totally meant to rhyme.)